Portsmouth, England – 11 November 2009 –
media statistics published today for the Volvo Ocean Race
2008-09 show a huge increase over the 2005-06 event. The
race is in tune with the new media age, and in 2008-09,
plenty of high quality content was streamed to websites and
mobile handsets. The new addition of each boat carrying a
Media Crew Member, who was a dedicated reporter equipped
with the latest technology in High Definition filming and
satellite communication, has also proved to be a big step
forward.
Media reach was generated
through a multi-channel communication approach with a
sharper online focus including the official website,
broadband TV, a mobile portal in partnership with Ericsson,
a highly successful online game and use of social media such
as Facebook and Twitter.
“As the media world evolves
into a more online community, we have had great success with
our online properties and new media areas. Our official
website had over 89 million visitors with over one million
fans visiting more than 100 times and the Official Game was
a run-away success with over 221,768 players from over 180
countries,” said Volvo Ocean Race CEO, Knut Frostad.
The cumulative broadcast
audience was 1.3 billion. Over 3,300 hours of coverage was
generated through 11,000 broadcasts in 46 different
territories on 217 channels globally. This resulted in a
television media value for Volvo alone of USD107 million.
It was also significantly
improved by the introduction of new territories on the
racetrack and China, for example, delivered an audience of
600 million, 45 per cent of the race total. Programming
reached Western, Central and Eastern Europe, Africa and the
Middle East, Central Asia, the Far East and the Pacific Rim
in countries as diverse as Bulgaria, Czech Republic, Iran,
Iraq, Latvia, Slovakia and South Korea.
“We are very happy with the
numbers we have generated in the 2008-09 edition of the race.
Not only have we surpassed the previous race in media reach,
but we have increased our value in new territories such as
India and China,” Frostad added.
Print stories about the crews’
ongoing battle against the forces of nature were featured in
publications ranging from mass-circulation newspapers and
lifestyle magazines to specialist titles with niche
readerships.
The event generated 13,038
press cuttings in 15 monitored territories, providing a
cumulative circulation of 606 million, a 104 per cent
increase on the previous race.
The combination of TV and print gave Volvo a media value of
USD 116.5million, an increase of 34.6 per cent, and a
syndicate media value of USD 279.4million, an increase of 52
per cent.
VITAL STATISTICS
Online
• English, Spanish, Russian, Chinese websites received
23,855,785 visits combined – 27.5 per cent increase over
2005-06
• 4,060,0928 unique visitors to
www.volvooceanrace.org – 15.7 per cent increase
• 89,596,892 million cumulative online audience (visits)
from all Volvo Ocean Race online properties
• 83.62 per cent of the audience visited the site more than
once
• 63.27 per cent of the audience visited the site more than
nine times
• Over one million users visited the site more than 100
times
• The biggest single day (Monday, 15 June, leg nine) drew
200,351 visits to the four sites
• Daily average during race legs was 125,256 visits
• 95,352 was the highest number of unique visitors
• 10,147,842 total visits to all race viewers
Online Articles
• 30,202 online articles
• 101 countries published online articles
• 3181 online sites carrying stories on the race
Mobile Platform
• 10 million mobile page views delivered to over five
million visits.
• Every second of the race, somebody was hitting the server
• Mobile traffic increased by 2.5 per cent
Online Game
• 221,768 registered players from more than 180 countries
Broadband
• 1,199,892 visitors to
www.volvooceanrace.TV
Print
• 1.619 billion readers - cumulative readership from 13,038
articles
• Cumulative print circulation 606.7 million – 104 per cent
increase
Broadcast
• 1.327 billion viewers cumulative TV audience from 11,057
broadcasts, from 46 different countries provided over 3,386
hours of coverage
• 400 news outlets from 62 different countries downloaded a
total of 10,463 video news clips
Radio
• 1.168 billion listeners, cumulative radio audience from
nearly 1,500 broadcasts
Media Value TV and Print
• 54.2 million USD* average TV and print media value for
each team’s main sponsor. *This figure represents the top
seven teams
Images
• 4473 images distributed to publications in 103 countries
• Over 3,000 registered users
• Over 160,000 image downloads
For media information on the
Volvo Ocean Race, please contact:
Sophie Luther – International
Press Officer
Tel + 44 1489 554 858 Mob +44 7595 116 797
Sophie.luther@volvooceanrace.com
Full press information can be
read and downloaded from
http://press.volvooceanrace.com
Editors’ Notes: The Volvo
Ocean Race
• The next Volvo Ocean Race will start in the Spanish port
of Alicante in the autumn of 2011.
• The boat design is regulated and built for speed whilst
safety remains a key concern.
• The first 31,250 nautical-mile race first took place over
35 years ago (as the Whitbread Round the World Race
1973-74), testing the crews against some of the most
ferocious elements that man can encounter. The 2011-12 race
will be the 11th edition of the event.
To unsubscribe from this
service, please send return email with the word
‘unsubscribe’ in the subject heading.
ILHA
SAILING Ocean School - REGATAS E TREINOS VIRTUAIS
REGATA CLIPPER ROUND WORLD 09-10 -
REAL
